Archives / Gourmet Gulf Selects Finesse and Salesforce to Digitally Transform Diner Experience

Gourmet Gulf Selects Finesse and Salesforce to Digitally Transform Diner Experience

Dubai, United Arab Emirates – 18 March 2019 – Gourmet Gulf, a renowned hospitality company in the region, selects Finesse, a global software system integrator and Salesforce (NYSE: CRM), a global leader in CRM, to digitally transform, taking customer dining experience in the United Arab Emirates to new heights.
The UAE-based hospitality company’s partnership with Finesse and Salesforce is set to equip its business with diverse and unique functioning that allows it to expand its guest base, brand portfolio, and cuisines while enhancing its customer loyalty.
Through Salesforce, Finesse supports Gourmet Gulf to drive higher customer engagement, world-class dining experience, and enhanced customer management. Salesforce’s leading CRM and cloud computing services will enable Gourmet Gulf to usher in dynamic new customer engagement models in entirely new ways that will exceed its diners’ expectations.
Sunil Paul, Co-Founder & COO, Finesse asserted, “We are pleased to be chosen as a strategic partner by Gourmet Gulf. With our expertise and experience in digital solutions and services, we will support Gourmet Gulf to become the best-in-class when it comes to the Diner Success Platform, customer service and ensuring loyalty. We will always continue to invest our best in this association with them and navigate Gourmet Gulf in its digital transformation”
On the same lines, Joe Teixeira, CEO, Gourmet Gulf, said, “After an elaborate evaluation process, we have chosen Finesse & Salesforce to implement the proposed solution as it resonates with our vision and will help to leave a unique experience with our customers. By embracing the solution, we hope to revolutionize the restaurant industry with a technology that shall enable Gourmet Gulf to be the leader in providing a seamless dining experience.”
Thierry Nicault, Regional Vice-President Enterprise Business Unit (EBU) for Middle East, Africa and Central Europe Salesforce said: “To be successful in the fourth industrial revolution, businesses must implement agile, scalable platforms that can adapt easily to growth and changing business and customer needs. Gourmet Gulf is an example of being a regional innovator in the food and beverage retail industry with its omni-channel strategy that will break through the barriers to customer satisfaction.”

Photo caption (Image 1 L-R):
Thierry Nicault, Regional Vice-President Enterprise Business Unit (EBU) for Middle East, Africa and Central Europe Salesforce, Joe Teixeira, CEO, Gourmet Gulf, and Sunil Paul, Co-Founder & COO, Finesse signs partnership to digitally transform UAE’s dining experience

About Gourmet Gulf
Gourmet Gulf has been a pioneer in offering exceptional dining experiences since 2004 – by first bringing the Yo! Sushi concept to the Middle East followed by Californian Pizza Kitchen in 2009. Since then, the company has expanded and diversified its portfolio throughout the Gulf region by adding more brands such as Texas de Brazil, Azkadenya, Dalloyau, Panda Express, and The Hummingbird Bakery. With such a prolific roster, Gourmet Gulf always ensures to bring world-class delicacies and captivating culture to the table for its diners to enjoy.
About Finesse
Finesse is one of the most trusted software system integrator, enabling digital transformation for several global enterprises by focusing on the design, deployment and maintenance of business-critical applications. Finesse delivers customized solutions & services tailored to the unique demands of each of their clients in the BFSI, Healthcare, Retail, Infrastructure, Energy, Education, Pharmaceuticals, Aviation, and Government domains. Finesse offer solutions & services for AI & Chatbot, Business Intelligence & Analytics, ECM, GRC, CPM, RPA, Blockchain, Cloud, Mobility, Customer Experience Management, and Intelligent Automation among others. Finesse assists more than 250+ enterprise clients across the world in their digital transformation journey.

About Salesforce
Salesforce, the global CRM leader, empowers companies to connect with their customers in a whole new way. For more information about Salesforce (NYSE: CRM), visit:

Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase Salesforce applications should make their purchase decisions based upon features that are currently available. Salesforce has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol “CRM.” For more information please visit, or call 1-800-NO-SOFTWARE.

Finesse talks about Predictive Analytics

Looking into the Future

Can present and past experiences provide a window into the future? It is an open debate on the individual front but not so much for businesses as predictive analytics holds the alluring promise of visibility and predictability into what will happen in the future.

If we consider the exponential growth in devices connected to the Internet of Things (IoT), with estimates ranging from 20 million by 2020, according to Gartner and 25 million by 2025, according to GSMA Intelligence, predicting the future could only get better. In fact, greater availability of data, storage and computing power has helped bring predictive analytics into the mainstream from its high-perch a decade or so ago.

Machine learning, data mining, artificial intelligence and predictive modelling constitute the core elements of predictive analytics solutions. An example of predictive analytics at work in our daily lives is perhaps weather forecasting, where current and past data are used to predict the weather for the days ahead. But for businesses, its advantage lies in identifying trends, understanding customers, improving business performance and driving strategic decision making. It wouldn’t be incorrect to state that predictive analytics could be used to produce deeper insights to drive specific business outcomes.

Predictive analytics is being employed across varied industry verticals, businesses and functions. In manufacturing, for example, firms are using predictive analytics to achieve better inventory control by track stock levels using IoT and automating the replenishment process. In fact, in asset-heavy industries like oil and gas or power generation, the power of predictive analytics is being harnessed to service components and equipment based on their actual performance instead of time-based schedule. In healthcare, there are opportunities to use predictive analytics to improve patient care to better hospital management. The telecom industry was one of the first verticals to use predictive analytics for applications ranging from predicting consumer churn to managing network assets. In the insurance industry, predictive analytics is being used not only to control risks in underwriting but also detect insurance fraud claims.

To get started on predictive analytics, the fundamental requirement is data availability. In fact, the maxim is more data you have, the better. And more accurate the data, more accurate are the predictive models and their predictions. This data can be from both sources that are internal and external to the company. There is also the question of whether to hire data scientists to build predictive models in-house or use external providers, which is a decision best left to the company’s leadership.

However, do remember that it is easy to become enamoured with predictive analytics, so much so that making predictions purely for the sake of predicting the future could become a habit with zero benefits. As predictive analytics solutions get more and more accurate, and competitors scramble to get on board, the challenge would be to act on those predictions, and act quickly enough.

Remember, predicting the future is useful only when that data and information can be transferred into action before your competitors beat you to it.
(Sunil Paul is the Co-Founder & COO of Finesse, a Global Digital Transformation Company, providing Analytics & BI Solutions to various organizations across industries.)

About Finesse

Finesse is a global system integration company. We assist over 200+ enterprise clients, driving their digital transformation by encompassing business process re-engineering, digital design & architecture, deployment and maintenance of business critical solutions & services.

Finesse works with various industry leading technology companies across the globe to deliver customized solutions & services tailored to cater each of our client’s unique situation. We offer solutions for Blockchain, Robotic Process Automation, Treasury, BI & Analytics, Infra Solutions and Cloud Transformation. We cater to around 120+ financial institutions worldwide including 80% banks in UAE apart from industries in Healthcare, Retail, Infrastructure, Energy, Education, Pharmaceuticals, Aviation, and Government/Public.

Our consultants possess excellent functional, operational, and technical knowledge of the leading products/ solutions currently used by global organizations. This experience has proven valuable to our clients as our team identifies and implements industry best practices and leverages on real life experience to implement solutions that are proven and best suited to their clients. Finesse believes in a client friendly business plan with impeccable execution and delivery; all aiming to make life simpler and easier for the end user.

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