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Why should you care about industrial revolution 4.0?

Sunil Paul, COO and co-founder of Finesse, on how the fourth industrial revolution will transform regional businesses.


In January 2016, World Economic Forum Founder and Executive Chairman, Klaus Schwab, published a book titled ‘The Fourth Industrial Revolution.’ Since then, the term has been used to analyse the impact of emerging technologies on industrial, market and to an extent, societal transformation.

4IR, in the words of Klaus Schwab, is “characterised by a fusion of technologies that is blurring the lines between the physical, digital, and biological spheres.” Technological breakthroughs in artificial intelligence, robotics, the Internet of Things and 3D printing are not only finding their way into business and production processes but also daily life.

For example, machine learning and artificial intelligence are closing the gap between humans and machines; 3D printing is collapsing the production value chain from concept to market; robots are no longer a factory phenomenon; they are now found in banks, restaurants and homes.

The benefits of 4IR are several and could be the subject of another article. Communities based in less developed regions can access services via digital networks, and leapfrog development cycles. Improvements in productivity through flexible production systems allow for goods and services to be delivered cheaper and faster; 4IR also promises to spur new services and new forms of employment via digital platforms and level the playing field for Small and Medium Enterprises (SMEs), bypassing expensive investments in infrastructure and marketing.

The big question is whether countries in the Middle East are ready to be disrupted by 4IR? Will companies and organizations be able to adapt to the rapid transformation? What will be the impact on jobs and on people? How to tackle security challenges triggered by digitisation?

McKinsey Global Institute, in a study in 2017, noted that almost half the activities people are paid almost $16 trillion in wages to do in the global economy have the potential to be automated. A growing youth population is putting pressure on regional economies to create jobs and on education systems to prepare future workers.

However, the governments are also dealing with a young and well-educated population, who in turn, can be equipped with the creativity and skills needed to for knowledge-based, sustainable economy. For the oil rich economies of the region, the new imperative of economic diversification to reducedependency on hydrocarbon exports dovetail nicely into the 4IR framework.

To get fit for the 4IR, the region’s first priority should be to strengthen the innovation capacity. R&D expenditure as a percentage of GDP is 0.9% in the UAE, 0.8% in Saudi Arabia and 0.7% in the Egypt. Missing the bus here would mean the region continues to remain a market for innovations developed elsewhere. For example, China is aiming to become the world’s number-one AI hub by 2030 with a one trillion renminbi AI core industry.

The pace of transformation driven by 4IR is so fast that future skilling is a must, and countries should update their educational policies and allocate resources for this. Repetitive tasks have a higher likelihood of being automated while new digital economy would create a demand for higher skills. Moreover, higher education systems must also be adaptable to life-long learning to allow people to re-skill quickly.

The private sector – industrialists, technologists and business people – must invest innovation and skill or risk their region getting excluded from the new value chains of goods and services.

Governments worldwide are stepping up policy efforts to address 4IR’s technological disruption. In May 2019, more than 40 came together to adopt the first-of-their-kind ever set of intergovernmental rules on the use of AI.

In the region, UAE has been at the forefront of 4IR adoption, launching a national strategy for AI in 2017, the first Arab country to do so. The strategy, among other things, is focused on making the country the first in the field of AI investments in sectors that include transport; health; space; renewable energy; water; technology; education; environment and traffic.

In April 2019, the UAE inaugurated the Centre for Fourth Industrial Revolution, the first in the region and fifth globally with one of its aims being to works towards developing mechanisms, applications and uses for 4IR in the UAE.

In March, Saudi Aramco had unveiled its 4IR centre aimed at uplifting the technical skills of its workforce and helping the company’s operational performance to enable greater efficiencies.

In Bahrain, state-backed business support services provider Tamkeen and the Bahrain Economic Development Board (EDB) has launched several 4IR pilot projects.

But the bulk of the region’s private and public sectors have a plenty of ground to cover before they get to the 4IR. In many cases, they are, as in other regions, pacing themselves through the second and third industrial revolutions while embracing 4IR technologies. The better the region prepares for the eventualities of 4IR, the better the position they will be in to reap its rewards.

Why Salesforce’s $15.7Billion acquisition of Tableau is a game – changer?

Salesforce’s acquisition of Tableau Software gives the world’s biggest CRM company a highly competitive data analytics edge just when everyone was guessing about its game plan in that regard. While Tableau had been an acquisition prospect for the big boys of IT for quite some time, it was Salesforce that bit the bullet with its $15.7 billion all-stock deal announced last week.

The biggest acquisition deal in the CRM giant’s 20-year history will provide it with the business intelligence chops that industry watchers had felt it lacked for taking on the likes of Microsoft, SAP, and Oracle. The data visualisation prowess that Tableau will bring to Salesforce’s CRM toolkit will help companies surface a more in-depth business insight, and understanding of the customer data repositories they have been accumulating using Salesforce products. Salesforce CEO Marc Benioff summed it up best in a press release announcing the deal: “Tableau helps people see and understand data, and Salesforce helps people engage and understand customers. It’s truly the best of both worlds for our customers.”

Where Salesforce is concerned, Tableau not only complements the company’s existing analytics tools, which include Einstein and Analytics Cloud but more important, it also supports outside data sources.

The fact of the matter in today’s world is that companies need to be able to make sense of not just their customer data but all data that may reside in any part of the enterprise. Salesforce is largely confined to an enterprise’s sales and marketing and related functions but Tableau has managed to establish itself across multiple departments and functions within the enterprise, thanks being able to easily connect to and make sense of a variety of data.

Of course, with Tableau, Salesforce can knock on more doors in an enterprise and help their joint customers, who had voted for the stand-alone Tableau to use with Salesforce products, to build a more comprehensive picture of their customers.

Salesforce customers who don’t have Tableau in their repertory can, thanks to this acquisition, get access to an industry-leading data visualisation tool with full confidence that CRM giant’s money, might and resources are behind it.

This will also instill large companies who may have been reluctant to introduce a small vendor like Tableau into their vendor ecosystem to be more confident about doing so.  And it would be fair to expect Salesforce pitch itself to Tableau-only customers running competitor CRM systems.

The acquisition of Tableau, together with Mulseoft in 2018, has eased Salesforce, which was the pioneer of Software as a Service (SaaS) approach, into the on-premise market as well. The two acquisitions point to the CRM major’s pragmatic approach to work with companies that don’t have all or most of their data in the cloud and thus stay relevant in the high-stakes data analytics battle.

Where companies are deploying Tableau Server in the cloud or subscribing to its SaaS offering, these are domains where Salesforce is the undisputed leader. All in all, Tableau is expected to catapult Salesforce to parity with its competitors on the cloud data analytics front.

However, some key concerns that Salesforce may have to address as the deal gets concluded includes: will it retain Tableau’s multi-cloud approach even while reassuring that company’s on-premise customers that their choices would be respected and supported (in fact, only one-third of Tableau deployments are in the cloud); will it ensure that integration between Tableau and Salesforce’s products will not disruptive for existing joint customers of both products as their roadmaps converge; and will smaller users of Tableau, who may be fond of large vendors, be given a raw deal.

The acquisition by Saleforce has put Tableau on solid ground about its future, but market consolidation underway in the BI space could see other independent vendors struggling to remain relevant in what is becoming a price-driven commoditised space.


Finesse partners with RoxAI to drive AI and other Solutions

Dubai, United Arab Emirates – 17 April 2019 – Finesse, a leading technology solution provider in the region and RoxAI, the technology partner, announced a strategic technology partnership. The partnership is intended at enriching the experience for enterprises seeking digital transformation. Finesse will leverage with RoxAI intelligent solution; Ping as it offers Intelligent Alerting and notifications for BI. Thus, encouraging a platform to enhance user adoption.
Eljo JP, Director – Global Business Development, Finesse said, “We are happy to partner with RoxAI as both the companies aim for digital innovation and visions to offer explicable solutions with our BI solutions. We are delighted and hopeful that this partnership will leverage richer experience and deliver our digital transformation objectives.”

Sunil Kenth, CTO at RoxAI said “We are pleased to partner with Finesse as a strategic partner for GCC countries. With their expertise and many years of experience in the Qlik Platform as well as in other technologies such as Robotic Process Automation we believe that this partnership is not only well aligned but ultimately provides huge value for our joint customers. We are looking forward to working closely with the Finesse team.”

About Finesse
Finesse is one of the most trusted software system integrator, enabling digital transformation for several global enterprises by focusing on the design, deployment and maintenance of business-critical applications. Finesse delivers customized solutions & services tailored to the unique demands of each of their clients in the BFSI, Healthcare, Retail, Infrastructure, Energy, Education, Pharmaceuticals, Aviation, and Government domains. Finesse offer solutions & services for AI & Chatbot, Business Intelligence & Analytics, ECM, GRC, CPM, RPA, Blockchain, Cloud, Mobility, Customer Experience Management, and Intelligent Automation among others. Finesse assists more than 250+ enterprise clients across the world in their digital transformation journey.

About RoxAI
RoxAI has a mission to provide organizations with business solutions that are based off a full range of Smart Technologies such as, Artificial Intelligence, Machine Learning, Natural Language Processing, Advanced Analytics and Blockchain. Using these technologies we create Intelligent Business Solutions that allow organizations to Increase Productivity & Gain Operational Efficiencies, Make faster business decisions based on outputs from Cognitive Technologies, Increase Sales and Improve Customer Experience.

Gourmet Gulf Selects Finesse and Salesforce to Digitally Transform Diner Experience

Dubai, United Arab Emirates – 18 March 2019 – Gourmet Gulf, a renowned hospitality company in the region, selects Finesse, a global software system integrator and Salesforce (NYSE: CRM), a global leader in CRM, to digitally transform, taking customer dining experience in the United Arab Emirates to new heights.
The UAE-based hospitality company’s partnership with Finesse and Salesforce is set to equip its business with diverse and unique functioning that allows it to expand its guest base, brand portfolio, and cuisines while enhancing its customer loyalty.
Through Salesforce, Finesse supports Gourmet Gulf to drive higher customer engagement, world-class dining experience, and enhanced customer management. Salesforce’s leading CRM and cloud computing services will enable Gourmet Gulf to usher in dynamic new customer engagement models in entirely new ways that will exceed its diners’ expectations.
Sunil Paul, Co-Founder & COO, Finesse asserted, “We are pleased to be chosen as a strategic partner by Gourmet Gulf. With our expertise and experience in digital solutions and services, we will support Gourmet Gulf to become the best-in-class when it comes to the Diner Success Platform, customer service and ensuring loyalty. We will always continue to invest our best in this association with them and navigate Gourmet Gulf in its digital transformation”
On the same lines, Joe Teixeira, CEO, Gourmet Gulf, said, “After an elaborate evaluation process, we have chosen Finesse & Salesforce to implement the proposed solution as it resonates with our vision and will help to leave a unique experience with our customers. By embracing the solution, we hope to revolutionize the restaurant industry with a technology that shall enable Gourmet Gulf to be the leader in providing a seamless dining experience.”
Thierry Nicault, Regional Vice-President Enterprise Business Unit (EBU) for Middle East, Africa and Central Europe Salesforce said: “To be successful in the fourth industrial revolution, businesses must implement agile, scalable platforms that can adapt easily to growth and changing business and customer needs. Gourmet Gulf is an example of being a regional innovator in the food and beverage retail industry with its omni-channel strategy that will break through the barriers to customer satisfaction.”

Photo caption (Image 1 L-R):
Thierry Nicault, Regional Vice-President Enterprise Business Unit (EBU) for Middle East, Africa and Central Europe Salesforce, Joe Teixeira, CEO, Gourmet Gulf, and Sunil Paul, Co-Founder & COO, Finesse signs partnership to digitally transform UAE’s dining experience

About Gourmet Gulf
Gourmet Gulf has been a pioneer in offering exceptional dining experiences since 2004 – by first bringing the Yo! Sushi concept to the Middle East followed by Californian Pizza Kitchen in 2009. Since then, the company has expanded and diversified its portfolio throughout the Gulf region by adding more brands such as Texas de Brazil, Azkadenya, Dalloyau, Panda Express, and The Hummingbird Bakery. With such a prolific roster, Gourmet Gulf always ensures to bring world-class delicacies and captivating culture to the table for its diners to enjoy.
About Finesse
Finesse is one of the most trusted software system integrator, enabling digital transformation for several global enterprises by focusing on the design, deployment and maintenance of business-critical applications. Finesse delivers customized solutions & services tailored to the unique demands of each of their clients in the BFSI, Healthcare, Retail, Infrastructure, Energy, Education, Pharmaceuticals, Aviation, and Government domains. Finesse offer solutions & services for AI & Chatbot, Business Intelligence & Analytics, ECM, GRC, CPM, RPA, Blockchain, Cloud, Mobility, Customer Experience Management, and Intelligent Automation among others. Finesse assists more than 250+ enterprise clients across the world in their digital transformation journey.

About Salesforce
Salesforce, the global CRM leader, empowers companies to connect with their customers in a whole new way. For more information about Salesforce (NYSE: CRM), visit:

Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase Salesforce applications should make their purchase decisions based upon features that are currently available. Salesforce has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol “CRM.” For more information please visit, or call 1-800-NO-SOFTWARE.

Finesse talks about Predictive Analytics

Looking into the Future

Can present and past experiences provide a window into the future? It is an open debate on the individual front but not so much for businesses as predictive analytics holds the alluring promise of visibility and predictability into what will happen in the future.

If we consider the exponential growth in devices connected to the Internet of Things (IoT), with estimates ranging from 20 million by 2020, according to Gartner and 25 million by 2025, according to GSMA Intelligence, predicting the future could only get better. In fact, greater availability of data, storage and computing power has helped bring predictive analytics into the mainstream from its high-perch a decade or so ago.

Machine learning, data mining, artificial intelligence and predictive modelling constitute the core elements of predictive analytics solutions. An example of predictive analytics at work in our daily lives is perhaps weather forecasting, where current and past data are used to predict the weather for the days ahead. But for businesses, its advantage lies in identifying trends, understanding customers, improving business performance and driving strategic decision making. It wouldn’t be incorrect to state that predictive analytics could be used to produce deeper insights to drive specific business outcomes.

Predictive analytics is being employed across varied industry verticals, businesses and functions. In manufacturing, for example, firms are using predictive analytics to achieve better inventory control by track stock levels using IoT and automating the replenishment process. In fact, in asset-heavy industries like oil and gas or power generation, the power of predictive analytics is being harnessed to service components and equipment based on their actual performance instead of time-based schedule. In healthcare, there are opportunities to use predictive analytics to improve patient care to better hospital management. The telecom industry was one of the first verticals to use predictive analytics for applications ranging from predicting consumer churn to managing network assets. In the insurance industry, predictive analytics is being used not only to control risks in underwriting but also detect insurance fraud claims.

To get started on predictive analytics, the fundamental requirement is data availability. In fact, the maxim is more data you have, the better. And more accurate the data, more accurate are the predictive models and their predictions. This data can be from both sources that are internal and external to the company. There is also the question of whether to hire data scientists to build predictive models in-house or use external providers, which is a decision best left to the company’s leadership.

However, do remember that it is easy to become enamoured with predictive analytics, so much so that making predictions purely for the sake of predicting the future could become a habit with zero benefits. As predictive analytics solutions get more and more accurate, and competitors scramble to get on board, the challenge would be to act on those predictions, and act quickly enough.

Remember, predicting the future is useful only when that data and information can be transferred into action before your competitors beat you to it.
(Sunil Paul is the Co-Founder & COO of Finesse, a Global Digital Transformation Company, providing Analytics & BI Solutions to various organizations across industries.)

About Finesse

Finesse is a global system integration company. We assist over 200+ enterprise clients, driving their digital transformation by encompassing business process re-engineering, digital design & architecture, deployment and maintenance of business critical solutions & services.

Finesse works with various industry leading technology companies across the globe to deliver customized solutions & services tailored to cater each of our client’s unique situation. We offer solutions for Blockchain, Robotic Process Automation, Treasury, BI & Analytics, Infra Solutions and Cloud Transformation. We cater to around 120+ financial institutions worldwide including 80% banks in UAE apart from industries in Healthcare, Retail, Infrastructure, Energy, Education, Pharmaceuticals, Aviation, and Government/Public.

Our consultants possess excellent functional, operational, and technical knowledge of the leading products/ solutions currently used by global organizations. This experience has proven valuable to our clients as our team identifies and implements industry best practices and leverages on real life experience to implement solutions that are proven and best suited to their clients. Finesse believes in a client friendly business plan with impeccable execution and delivery; all aiming to make life simpler and easier for the end user.

Should your business use chatbots?

When a virtual assistant greets you when you call your bank or when a chat box solicits your contact details on a travel website or the information you search for on a real estate broker’s listing page, irrespective of time of day, you are experiencing chatbots at work.

If one parses the many definitions of chatbot over the Internet, they all broadly agree that it is a computer programme or software that engages with human users with pre-determined messages in a conversational format.

Thanks to artificial intelligence and natural language processing capabilities, the current crop of chatbots are able to mimic human conversations. As a result, diverse sectors from banking to healthcare to industrial services are turning to chatbots to drive their customer service interactions and glean valuable intelligence on customer and market behaviour as a bonus.

The business case for chatbots is that they help automate routine functions and frees up the company’s human resources free to deal with more complex and value-added tasks. Most companies look to chatbots as a means to reduce overheads and, thus reduce operational costs.

Chatbots are typically embedded in customer engagement channels like websites and apps or within chat platforms such as Facebook Messenger or SMS so that customers can enjoy 24×7 access to the company without waiting times.

Chatbots sift through vast amounts of data to provide a customer with clear-cut and personalized information so that customers don’t have to undergo the tedious exercise of navigating websites or IVR menus or wait over the phone to be attended by a call centre agent. Where the querying gets too complex, chatbots can escalate the case to a human agent.

For companies hawking consumer facing products and services, chatbots can boost conversion rate and increase sales. Moreover, companies using such solutions are also perceived as innovative.

Where companies have to deal with multi-cultural environments like the Gulf region, chatbots can help them listen to the needs and preferences of their customers better.

Dealing with millennial generation that is growing up with Alexa and Siri, and accustomed to instant responses required companies to integrate virtual agents or artificial conversational entity (ACE) technologies like chatbots into their customer outreach strategies. And consumers are increasingly favouring chat over email for communication.

Gartner has predicted that 25 percent of customer service operations will use virtual customer assistants by 2020.Organisations report a reduction of up to 70 percent in call, chat and/or email inquiries after implementing a VCA ( Virtual Customer Assistance ), according to Gartner research. They also report increased customer satisfaction and a 33 percent saving per voice engagement.

However, use of chatbots isn’t limited to customer facing operations. Companies could also be looking to use chatbots for internal operations – for example, they can be used as personal assistants for scheduling appointments or ordering office supplies. They can be also used in project management for automating team communications and reporting and tracking expenses.

Platforms are aplenty for building both Artificial Intelligence-based and Command-based chatbots. But before jumping on the chatbot bandwagon, enterprises need to answer three basic questions:

A) What do you need a chatbot?
B) What problem or challenge will it solve?
C) Who are the target users? What value will it offer them?

Once you have answered these questions, also spare some time to find successful use cases – only a consistent Return on Investment (ROI) can justify your investment.

Sunil Paul is the Co-Founder & COO of Finesse, a global digital transformation company assiting over 250+ enterprise clients in the areas of AI & Chatbots, Blockchain, RPA, CEM among others.

Blockchain: A solution for tomorrow’s challenges

What is the first thing that comes to your mind when you hear the word blockchain? For many people, it is usually bitcoin. Though cryptocurrency is the most well-known use case, blockchain technology has gone beyond that to infiltrate virtually every industry and transform global economies.

Blockchain is indeed a disruptive technology that has a unique data structure with a linear, chronological set of records of information, which is immutable. As a distributed ledger, this technology can enhance security and enabled structured collection of data, without duplication or distortions from outside.

While blockchain is certainly not a panacea for all business transaction problems, it has seen an uptick in all major verticals including financial services, energy, and manufacturing. As we have seen in the Middle East, blockchain technology is also being adopted in the public sector to improve transparency and build better public services.

Industry experts forecast that the blockchain market will grow at a rapid pace in the coming years. The financial sector will lead this growth curve, driven mainly by rapid adoption in the banking industry. This stems from the fact that blockchain technology has some truly disruptive implications for the financial industry as it offers a decentralized ledger of all transactions, is tamper proof and virtually instantaneous. It also has the advantage of expediting payment processing and money transfers between parties.

Another strong use case is monitoring supply chains where collaboration, traceability, and transparency are some of the most important considerations. In the real world, this means adding greater visibility and efficiency by removing paper-based trails and knowing in real-time the exact source, location, and state of all inventory.

For the retail industry, blockchain offers consumer-facing possibilities to enhance the shopping experience, real-time liquidity to consumers, fraud prevention and management of loyalty points. Blockchain enables the use of cryptocurrencies — sometimes also called tokens — as of a means of exchanging value or data. Tokens can dramatically simplify the tracking and managing of loyalty points, making it more easily swappable between consumers and across retailers.

Blockchain technology has also recently been adopted by the real estate industry to transform core operations such as property transactions including purchase, sale, financing, leasing, in addition to land and title transfers.

It enables all the parties involved to have a transparent view of all the data from a property transfer, significantly reducing costs and time in payment processing.

Businesses of all sizes are taking an active interest in this disruptive technology as it offers immediate benefits and recently, tech giants have started to offer blockchain-as-a-service to ease the deployment process for first-time adopters looking to test the waters without upfront investments.

The Middle East is exceptionally receptive to this new technology and investments are constantly increasing as regional organisations continue to launch proof-of-concepts and pilot projects. I believe 2019 is going to be a tipping point as we are going to see blockchain break out of the oven with some real-world solutions, enabling new applications across various industries.

Though blockchain is surely gaining traction, for enterprises implementing the technology comes with its own set of challenges, especially around integration issues with legacy enterprise software systems. Another stumbling block for CIOs is regulatory concerns and lack of industry standards and interoperability between various blockchain networks. It is important to remember that blockchain is a technology that continues to evolve and grow, and these kinks will be ironed by out by the industry as we move forward.

Undoubtedly, blockchain has the potential to eliminate existing inefficiencies in key business processes, and it is worth investing time and resources in this exciting new technology to explore new opportunities that could help fundamentally change your organisation.


Changing Dimensions for Talent Acquisition in HR

In today’s market scenario, there are bright HR professionals who have a keen interest to develop themselves and build a fantastic workplace that in turn can create the best contributors for the company. Great companies seek HR qualities such as capability, growth, scalability, ability and thirst to learn. You can find remarkable talented HR professionals with unique drive and passion who are willing to go the extra mile to learn and implement their knowledge in a better way to help companies grow.

Companies need to invest in them like they’ve invested in technology and other core functions. It’s about keeping your organization ahead of the competition in the current market. We know that employee satisfaction is pivotal to the overall triumph of a company. If companies don’t invest in the current workforce, it’s likely to negatively impact the growth of leaders.

HR leaders are those who are completely assimilated into management, employer branding, talent engagement, talent retention and culture development. HR is now the chief architect in developing and managing the employee experience. In this age, it means attracting, engaging, retaining, and developing the next generation of HR, for that talent requires a new approach to scale across the company’s vision and values.

We can find HR as the face of the company while recruiting the talent. An ability to understand not only the role for which you are hiring, but also to know the long-term goals of the company and skills needed to evolve with the company. In this agile era, HR plays a crucial role in change management as well as talent development from attraction through to career development, as well as company culture and leadership development.

The employee is no longer static. To remain competitive requires a fully-focused, proactive approach to HR development. HR have a dynamic role to play that requires a level of expertise that goes beyond compliance issues. For a company to grow and proliferate, HR needs to be empowered to use a range of resources and create a sustainable talent pipeline.

Selecting a HR business partner to develop the culture is a priority hire for leadership, talent acquisition and culture development strategies. Today, you can see most admin-related work is automated to reduce boredom. This helps to engage professionals who work to shape the employee experience and develop talent. Considering this, HR needs people with interpersonal, critical-thinking and analytical skills to be successful in the profession.

And today we hear about bringing AI (Artificial Intelligence) inside the company’s HR function. Do you think such strategies will contribute to great progress? We can see that the next generation of HR is all about actively creating and managing the talent experience as well as the company’s brand. HR professionals are a significant part of winning the talent wars to attract, engage and retain best people to predominantly grow the organization.

Enhance Customer Engagement with the AI-based CRM

Finesse is one of the most trusted global software system integrators in the MENA region. Our goal is to help our clients realize Digital Transformation by leveraging the power of AI-based CRM solutions.

The concept of CRM has evolved over the years. It should be a “platform of platforms”, with thousands of third party apps and with the ability for extensive customizations. It should help you resolve some of the key challenges that your business (whether B2B or B2C) faces in order to keep your customers at the center of whatever you do, such as:

– Big jump in revenues of your business
– Customer support everywhere
– Deliver relevant, personalized experiences across all channels and devices
– Transform the way to engage partners, customers and employees
– Grow business by developing apps that engage employees
– Extend sales and service capabilities

We at Finesse help our clients to accomplish results for the above using our AI-based CRM framework. Headquartered in Dubai, Finesse is one of the topmost CRM providers bringing the specialized end-to-end capabilities to enable your business transformation.

Finesse has a very strong team of administrators, developers and solution architects who have mastered your unique business needs to help you maximize your investments. We drive Digital Transformation process for more than 250 Enterprise clients globally; and will be happy to offer our Award Winning Services to your esteemed organizations.

Contact us for a quick meeting with our CRM expert team to kick-start your journey of digital transformation.

Empowering Businesses with Blockchain Technology

All in the last four years you have heard and read about the Distributed Ledger Technology (DLT) and in these years, Finesse has served their many renowned enterprise clients with sucessful solutions for Blockchain technology.

Cryptograpy, Consesus and Decentalization – the three main pillars of Blockchain are uniquely handled by our expert team. Thus, ensuring how the clients’ problems shall be dealt with and to deliver a unified ecosystem process to adopt.

Finesse with its Blockchain Technology partners has built some amazing case studies on the paltform. Some are in the production and some are running as successful Proof of Concept .

The below graph shows the adoption of blockchain in the last 3 years:

Source :

Contact Us to have a one-on-one disucssion with our Blockchain Expert Arti Sogani.

On the lighter note we will make sure the below doesn’t happen to you:

Source: Blockchain Dilbert cartoon by Scott Adams

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