Blogs / Gourmet Gulf Selects Finesse and Salesforce to Digitally Transform Diner Experience

April 28, 2019

Gourmet Gulf Selects Finesse and Salesforce to Digitally Transform Diner Experience

Dubai, United Arab Emirates – 18 March 2019 – Gourmet Gulf, a renowned hospitality company in the region, selects Finesse, a global software system integrator and Salesforce (NYSE: CRM), a global leader in CRM, to digitally transform, taking customer dining experience in the United Arab Emirates to new heights.
The UAE-based hospitality company’s partnership with Finesse and Salesforce is set to equip its business with diverse and unique functioning that allows it to expand its guest base, brand portfolio, and cuisines while enhancing its customer loyalty.
Through Salesforce, Finesse supports Gourmet Gulf to drive higher customer engagement, world-class dining experience, and enhanced customer management. Salesforce’s leading CRM and cloud computing services will enable Gourmet Gulf to usher in dynamic new customer engagement models in entirely new ways that will exceed its diners’ expectations.
Sunil Paul, Co-Founder & COO, Finesse asserted, “We are pleased to be chosen as a strategic partner by Gourmet Gulf. With our expertise and experience in digital solutions and services, we will support Gourmet Gulf to become the best-in-class when it comes to the Diner Success Platform, customer service and ensuring loyalty. We will always continue to invest our best in this association with them and navigate Gourmet Gulf in its digital transformation”
On the same lines, Joe Teixeira, CEO, Gourmet Gulf, said, “After an elaborate evaluation process, we have chosen Finesse & Salesforce to implement the proposed solution as it resonates with our vision and will help to leave a unique experience with our customers. By embracing the solution, we hope to revolutionize the restaurant industry with a technology that shall enable Gourmet Gulf to be the leader in providing a seamless dining experience.”
Thierry Nicault, Regional Vice-President Enterprise Business Unit (EBU) for Middle East, Africa and Central Europe Salesforce said: “To be successful in the fourth industrial revolution, businesses must implement agile, scalable platforms that can adapt easily to growth and changing business and customer needs. Gourmet Gulf is an example of being a regional innovator in the food and beverage retail industry with its omni-channel strategy that will break through the barriers to customer satisfaction.”

Photo caption (Image 1 L-R):
Thierry Nicault, Regional Vice-President Enterprise Business Unit (EBU) for Middle East, Africa and Central Europe Salesforce, Joe Teixeira, CEO, Gourmet Gulf, and Sunil Paul, Co-Founder & COO, Finesse signs partnership to digitally transform UAE’s dining experience

About Gourmet Gulf
Gourmet Gulf has been a pioneer in offering exceptional dining experiences since 2004 – by first bringing the Yo! Sushi concept to the Middle East followed by Californian Pizza Kitchen in 2009. Since then, the company has expanded and diversified its portfolio throughout the Gulf region by adding more brands such as Texas de Brazil, Azkadenya, Dalloyau, Panda Express, and The Hummingbird Bakery. With such a prolific roster, Gourmet Gulf always ensures to bring world-class delicacies and captivating culture to the table for its diners to enjoy.
About Finesse
Finesse is one of the most trusted software system integrator, enabling digital transformation for several global enterprises by focusing on the design, deployment and maintenance of business-critical applications. Finesse delivers customized solutions & services tailored to the unique demands of each of their clients in the BFSI, Healthcare, Retail, Infrastructure, Energy, Education, Pharmaceuticals, Aviation, and Government domains. Finesse offer solutions & services for AI & Chatbot, Business Intelligence & Analytics, ECM, GRC, CPM, RPA, Blockchain, Cloud, Mobility, Customer Experience Management, and Intelligent Automation among others. Finesse assists more than 250+ enterprise clients across the world in their digital transformation journey.

About Salesforce
Salesforce, the global CRM leader, empowers companies to connect with their customers in a whole new way. For more information about Salesforce (NYSE: CRM), visit:

Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase Salesforce applications should make their purchase decisions based upon features that are currently available. Salesforce has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol “CRM.” For more information please visit, or call 1-800-NO-SOFTWARE.

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