Insights from our team

Modern Customer Experience and the Importance of Omnichannel Customer experience today is defined by how consistently a brand listens, understands, and responds across every interaction point. Customers move fluidly between social media, messaging apps, email, call centers, review platforms, and in-store interactions, and they expect brands to remember context and respond without friction. A modern...

In a move to empower Middle East businesses with a fresh approach to coping with the escalating number of cyberthreats, ColorTokens, a leading innovator in Zero Trust-based cybersecurity solutions, has partnered with Finesse, a Dubai-based IT system integrator. The COVID-19 pandemic has driven organizations to fast-track their digital transformation initiatives and embrace cloud solutions to...