Finesse’s Cyberhub 24×7: AI-powered cybersecurity for a resilient digital future

What is Cyberhub 24*7, and how does it fit into Finesse’s overall digital transformation strategy?

Eljo: Cyberhub 24×7 serves as the cybersecurity backbone of Finesse, providing businesses with comprehensive, round-the-clock protection against modern cyber threats. Its Cognitive Security Operations Centres (CSOC), situated in Dubai and Bangalore, deliver 24/7 monitoring, real-time threat detection, and rapid incident response to safeguard businesses navigating AI & digital transformation.

This dedicated cybersecurity pillar integrates seamlessly into Finesse’s three-pronged strategy of Advising, Enabling, and Securing. While Finesse’s other pillars focus on strategic advisory (1CXO) and implementation of digital solutions, Cyberhub ensures digital innovations remain secure from inception to execution, leaving clients to focus on their business. This integration demonstrates Finesse’s commitment to embedding security as a foundational priority.

How does Cyberhub 24*7, the cybersecurity pillar of Finesse, leverage AI to protect businesses from evolving cyber threats?

Eljo: Finesse has envisioned cybersecurity with an AI-first philosophy that goes beyond supplementary applications to make artificial intelligence the foundational element of our security operations. Our Cognitive Security Operations Centre (CSOC) employs advanced AI analytics that continuously process volumes of security data to identify subtle patterns and behaviour anomalies that human analysts might miss.

Our machine learning models enable predictive security forecast trends in user behaviour, identifying potential vulnerabilities and addressing them before attackers can exploit them. When incidents do occur, our AI-driven automated response systems dramatically compress reaction times from hours to minutes, neutralising threats with minimal human intervention. This transformative approach allows organisations to maintain operational continuity even when facing sophisticated, multi-vector attacks. Customised threat modelling hunt for GEO/sector-specific attack vectors with relevant Threat Intelligence.

How does Finesse address the security challenges of generative AI while helping clients leverage its benefits?

Eljo: Finesse recognises the dual potential of generative AI—its transformative power and inherent risks. Finesse offers a comprehensive Gen AI security framework that balances innovation with protection. Our AI/Gen AI Governance framework establishes clear policies and guardrails for responsible AI adoption while ensuring compliance with rapidly evolving regulatory requirements.

At the technical level, our cutting-edge Gen AI Broker/LLM Gateway creates a secure intermediary layer between enterprise systems and generative AI bot platforms. This sophisticated solution implements real-time content filtering, prompt injection protection, and bidirectional data sanitisation to prevent sensitive information leakage while allowing organisations to leverage AI’s transformative capabilities.

The system maintains comprehensive audit trails of all AI interactions & Gen AI brokerage, providing the transparency and accountability essential for both security and compliance purposes. Additionally, our specialised AI security assessment services evaluate data handling practices, model security, and AI-specific attack vectors to identify vulnerabilities before they can be exploited.

By addressing these security challenges proactively, Finesse enables organisations to safely harness generative AI’s power while protecting their most sensitive information from emerging AI-specific threats.

How does Finesse ensure comprehensive security in cloud environments?

Eljo: Finesse delivers multi-layered cloud protection through an integrated suite of technologies. Our Cloud Access Security Broker (CASB) provides visibility and control over cloud applications, while Cloud Security Posture Management (CSPM) continuously evaluates configurations against security best practices.

For advanced protection, our Cloud Native Application Protection Platform (CNAPP) secures the entire application lifecycle from development through deployment. These solutions work in concert to automate vulnerability responses, enforce security policies, and ensure compliance across hybrid and multi-cloud environments.

The system leverages AI to prioritise alerts based on risk impact, eliminating alert fatigue and ensuring security teams focus on genuinely critical issues. Additionally, our secure access solutions enable protected remote work without compromising security integrity.

What are the most common pain points or challenges your customers face in implementing and maintaining effective cybersecurity measures?

Pradeep: Today’s organisations contend with a perfect storm of cybersecurity challenges. The dramatic shortage of qualified security professionals creates expertise gaps that leave many organisations vulnerable, particularly as attack volumes have surged by over 50% since COVID.

Security teams face overwhelming alert volumes, leading to critical alert fatigue where genuine threats are missed among thousands of daily notifications. This challenge is compounded by integration issues between disparate security solutions that create dangerous visibility gaps.

Regulatory compliance adds another layer of complexity as frameworks like GDPR, HIPAA, and industry-specific requirements continuously evolve. Perhaps most challenging is achieving the delicate balance between robust security and business agility—implementing protection without creating productivity barriers.

Emerging technologies, particularly AI and generative systems, introduce entirely new risk categories that traditional security approaches aren’t designed to address, requiring innovative protection strategies.

What strategic approaches should organisations adopt to strengthen their security posture?

Pradeep: Organisations seeking to enhance their security posture should implement a multi-layered strategy that begins with AI-powered threat detection and response capabilities. These systems analyse vast data volumes in real-time, identifying suspicious patterns and predicting potential threats before they materialise into breaches.

Zero Trust principles should be implemented across enterprises, incorporating microsegmentation, privileged access management, and adaptive authentication to minimise the attack surface and prevent lateral movement by attackers who breach perimeter defences.

Comprehensive data governance frameworks are essential for managing risks and ensuring compliance with evolving regulatory requirements. Regular security assessments, including vulnerability scanning and penetration testing, help identify and address weaknesses before they can be exploited.

Employee education remains critical, with regular security awareness training creating a human firewall against social engineering and phishing attacks. By combining these approaches with proactive threat hunting and continuous monitoring, organisations can develop a security posture that is both robust and adaptable to emerging threats.

Can you brief your AI-based solutions & services offerings under cyberhub?

Pradeep: Finesse’s Cyberhub offers a suite of AI-powered cybersecurity solutions designed for modern threat landscapes. Our comprehensive suite integrates cutting-edge artificial intelligence to provide unparalleled protection for enterprises facing increasingly sophisticated cyber threats.

Core AI-driven operations

• Cognitive Security Operations Centre (CSOC): Our 24/7 operations centres in Dubai and Bangalore leverage advanced AI analytics and machine learning algorithms to continuously monitor your entire digital ecosystem—from endpoints to networks and cloud environments. This AI-driven approach enables real-time anomaly detection, identification of unusual activity patterns, and proactive threat neutralisation before damage occurs.
• Automated Incident Response: Our AI systems transform traditional incident response by automating critical security workflows. This dramatically reduces response times from hours to mere minutes, minimising human intervention and ensuring business continuity even during active threats. The system continuously learns from each incident, improving future response capabilities.

Specialised AI security

• Generative AI security: As organisations adopt generative AI technologies, Finesse provides a comprehensive Gen AI Governance Framework ensuring responsible implementation and compliance. Our innovative Gen AI Broker/LLM Gateway serves as a secure intermediary between users and AI systems, delivering advanced content filtering, protection against prompt injection attacks, and automatic data sanitisation.
• AI-enhanced zero trust: We’ve elevated traditional Zero Trust architecture with AI capabilities, implementing dynamic micro segmentation algorithms and sophisticated behavioural analytics for Privileged Identity & Access Management (PIM/PAM). Our AI systems contextually enhance multi-factor authentication, continuously adapting security protocols based on user behaviour patterns and risk assessments.

Cloud, identity & data protection

• AI-enhanced cloud security: Our multi-layered protection approach integrates CASB, CSPM, and CNAPP solutions powered by AI and machine learning to monitor cloud usage patterns, automatically identify misconfigurations, orchestrate vulnerability responses, and maintain continuous compliance with regulatory requirements.
• AI-powered digital identity & brand protection: Our AI systems vigilantly patrol the entire internet landscape—including dark web and deep web environments—to detect unauthorised brand usage, corporate impersonation attempts, and compromised credential exposures before they can be exploited.
• AI-driven data protection & privacy: We offer sophisticated AI-powered Data Vault and Data Masking solutions to protect sensitive information. Our context-aware AI-based Data Leakage Protection (DLP) system analyses data usage patterns to prevent exfiltration attempts and unauthorised access.

Assessment services

• AI/Cyber security assessment: Finesse provides comprehensive evaluations of your organisation’s AI roadmap/implementation and cybersecurity posture, identifying vulnerabilities specific to AI systems and delivering strategic recommendations tailored to your unique security requirements.

Experience Finesse at GISEC 2025

Visit our booth at GISEC to experience hands-on demonstrations of our AI-powered cybersecurity ecosystem. Our experts will showcase the Cognitive Security Operations Centre (CSOC), AI-Driven Automated Incident Response capabilities, Gen AI Governance Framework, and Zero Trust Security with AI in action. Discover how Finesse’s innovative solutions can transform your cybersecurity strategy to meet tomorrow’s challenges today.

Link: https://www.cxoinsightme.com/brand-view/finesses-cyberhub-24×7-ai-powered-cybersecurity-for-a-resilient-digital-future/